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Delighting Customers Through Dynamic Digital Menu Displays


Restaurant chains operate in a fast-paced industry focused on customer satisfaction. Wait times are a thing of the past, as customers can proactively use screens to look at seasonal or time-scheduled menu offerings, and special promotions. It has been proven that digital menu boards can help increase sales by more than 5 percent and eliminate annual maintenance costs.

Challenge

One of the top global quick-service Japanese restaurant chains with more than 1,800 locations across the world, including over 100 in the United States, recently opened a branch unveiling more variety and value with fresh menu items, a simpler ordering process, and a whole new look. Eye-catching digital signage are installed both on the store windows to attract customers and on the walls. The digital menu boards consist of four displays which play real-time video and images of the latest dishes and the freshest ingredients of the season, The customer was looking for a flexible solution which allowed either the remote IT department or onboard customer service team to update the menu boards with the latest information.

Solutions

Advantech offers more than just hardware, but also a content management solution and service; as a result, our customer enjoys faster time-to-market with lower total cost of ownership.

Considering this restaurant’s interior design, Advantech suggested the DS-570 Digital Signage Player which features a compact and fanless design so that they can easily install it behind the displays both on the store windows and on the walls. The DS-570 supports four 1080 FHD displays simultaneously powered by an Intel Celeron J1900 processor and NVIDIA GeForce GT730M graphics chip. DS-570's fanless design lowers maintenance costs and prolongs 24/7 operation. Moreover, this digital signage player is integrated with WebAccess/IMM, web-based content management software, so the restaurant chain can quickly change and edit their latest menus with the seasonal offerings and deliver their promotions or discounts to customers faster.

Real-Time Information Keeps Customers Engaged

Advantech’s integrated digital menu board solution with bundled WebAccess/IMM web-based content management software provides an intuitive drag-and-drop interface to allow the customer to create dynamic,visually appealing menus for each location, schedule promotions, and change the price or promote a time limited special offer in an efficient and engaging way.

Moreover, WebAccess/IMM allows our customer to manage 500 client/player menu displays remotely from one central office location through a web browser. Advantech also provides 24/7 and 8/5 customer support services to help the restauarant with any tech support issues: difficulty in operating the digital signage system, connection issues, or large format commercial display issues. Advantech's complete solution met the restaurant chain’s expectations. As a result, the business enjoys faster time-to-market with lower total cost of ownership and provides their customers with an even more efficient ordering environment.

Digital Signage System Diagram

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