Digital signage solutions allow businesses of all sizes to display custom content, target customers and invite interaction with touchscreen displays, altogether transforming the customer experience. Digital signage can be used anywhere and everywhere - in subway stations, at bus stops, in malls, in restaurants to display menu items and specials, or in retail stores to attract and entertain customers. More than just displaying information, digital signage delivers information to consumers in a dynamic way and interacts with them throughout their day, while they are shopping, waiting for public transit or meeting with friends.
With the growing need for new, exciting ways to display content and attract potential customers, digital signage has evolved into a brand-building platform that allows businesses to display important product and service information using creative, high-quality and extremely engaging content. Digital signage gives businesses the opportunity to significantly expand their reach, bringing information, education, and marketing closer to consumers in a convenient, convincing and dynamic way.
Thanks to advances in technology and a growing focus on consumer-centered marketing, digital signage has become a familiar sight in the business world, replacing static signage as the go-to marketing tool. And as digital signage continues to evolve, becoming more dynamic and responsive than ever before, it is imperative that your business stays on top of these trends so you can avoid falling behind the competition. Let’s take a look at some of the major digital signage trends that are worth keeping an eye on in 2020.
AI Will Deliver Data Analysis
You may be wondering how digital signage can get any more advanced than it already is and that is where artificial intelligence (AI) comes in. AI engines have access to massive amounts of information and, with the ability to analyze this information in real-time, AI-driven platforms can “learn” over time, thereby creating a more personalized experience. In the not so distant future, digital signage platforms (with the help of AI and deep learning) could actually learn to recognize customers and provide them with information that is customized specifically to them based on their buying history or other data.
Expansive Video Walls
Video walls are large-scale visual displays made up of a group of monitors that either display one cohesive image across all monitors or show different images on each screen. As we approach 2020, this is one digital signage trend that has proven itself continuously effective across a variety of industries. After all, video walls are a creative way for businesses of all kinds to attract and entertain guests, drawing their focus to a specific service or product. This is especially true with the use of AI, which can create a customized consumer experience.
Seattle’s Space Needle is one great example of the successful use of digital signage and video walls, with a bit of augmented and virtual reality mixed in. In 2014, the Space Needle launched its SkyPad digital signage video wall, augmented reality Space Spots and 520 Teleporter digital signage kiosks, all of which were aimed at creating “compelling digital experiences that enhance the guest experience at the Space Needle.”
Screen Sizes
As technological advancements continue to emerge and the expenses associated with technological solutions continue to decrease, it is expected that there will be a more creative use of ever-larger screen sizes in 2020, with the use of video walls in particular becoming more widespread. At the same time, the use of smaller screens is also expected to increase in the coming years, due in large part to the emergence of technologies like Power over Ethernet, which allows businesses to display information and marketing materials on small screens without having to run AC power to the screens.
Keep an Eye on Digital Signage Trends in 2020
The expansion of the digital signage sector, paired with the emergence of comparatively new technologies, like AI and deep learning, and the lowered costs associated with running interactive displays and kiosks, gives businesses of all types the opportunity to communicate with their audiences in nearly every setting, including retail, hospitality, and healthcare. Digital signage is expected to grow and expand even more in the coming years and digital signage trends are changing every day. Now that you know where digital signage is headed in 2020, you may be wondering how your company can take advantage of these digital signage trends to stay ahead of the competition. At Advantech, we can help you find the digital signage solution that is right for your business. Contact a solutions expert at Advantech today to set up a consultation.
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